Going All In - New Suited Wines Coming Soon

Just three short weeks left until we launch the newest release of our Suited brand of wines. Inspired by vintage gentleman's playing cards, the new Suited wine labels will feature contemporary pin up models. We have chosen some of pin-up's sexiest women to adorn the new labels. While there are hundreds of models aspiring to be pin-ups, only a select few exhibit the vintage sex appeal that bring life to the photo.

We've been working for weeks to create the perfect label. With just a few days remaining until the labels are submitted for printing, we wanted to share a few pictures of the work going on behind the scenes.

We started the process by creating more than two dozen different samples of the concept. Some of the changes are as subtle as choosing from different fonts, other variations include the use of various color schemes, layouts, or textures.


Getting down to a final few options, we mount printed samples to the bottles to see how the designs translate when applied to the rounded canvas of the wine bottle. Some of the best designs on paper are completely lost once they are applied to a wine bottle. We then spend a couple days looking at the bottles. How will the bottles look in the Tasting Room? How will the bottles look in people's home? How will the bottles look on the shelves of wine retailers?

The hardest part is when you know something you put a lot of time and effort into isn't going to work. You can't force it. If the design isn't working you have to move on. As much as it hurts to toss two or three days work into the trash, we have an obligation to make sure the final product represents the best of what we're capable of doing. We take pride in the quality of the wine, it deserves to look as good as it tastes.


Look for more information on the release of our new Suited wines in the days and weeks ahead. If you would like to be among the first to taste the newest Suited wines, join our new Suited Cellar Club. To learn more about the new Suited Cellar Club click here.

It might not be as exciting as the leaked photos of the new iPhone 2009, but we hope you enjoy a look behind the wines.

Jeff